Jamie Michelson, President and CEO of SMZ announced today that the agency’s work for Botsford Hospital was recognized at the 32nd Healthcare Advertising Awards. Sponsored by the healthcare industry’s Healthcare Marketing Report, the publication annually recognizes the nation’s most outstanding healthcare communications programs. Botsford was awarded a gold in the radio series for their patient spots campaign and a merit award for the hospital’s television production of the patient ads concept.
Botsford and the SMZ team have an over decade-long history of building recognizable, distinctive marketing programs for the hospital together. According to Michelson, “the patient stories campaign was integrated across broadcast, print, outdoor and digital ad programs and began running last fall.”
SMZ (Simons Michelson Zieve Inc.) is a full-service, retail-focused advertising agency. We approach every challenge from new business to current clients including the Michigan Lottery, Detroit Tigers, The Taubman Company, Detroit Red Wings, MCUL, Community Choice Credit Union, SVS Vision, Detroit Metro Convention & Visitors Bureau, Botsford Hospital, Grand Hotel, and Michigan Dental Association with the simple motto, “Listen. Think. Do.” For more information, please visit https://www.smz.com