For Immediate Release
Contact: Ashley Rooney
Community Choice Credit Union Wins at CUNA Marketing Awards .
Troy, MI – SMZ and its Community Choice Credit Union (CCCU) client were honored with four Diamond Awards at CUNA Marketing and Business Development Council’s annual meeting in Las Vegas, March 25-28. The awards were for a best in category radio single along with Diamond Awards for Complete Campaign, Brand/Corporate Identity and a Plastic Access Card Design.
SMZ Advertising worked with CCCU to develop and execute the marketing communications elements that led to each of these awards. According to SMZ President, Jamie Michelson, “the individual programs recognized were all part of a complete rebranding program undertaken by Community Choice to work across all of their employee and member touch points. CCCU’s “Let’s Get Together” campaign is a testament to client/agency collaboration embracing the importance of connecting the credit union’s values and mission to members and to their employees”.
Alan Bergstrom, SVP, Chief Marketing Officer at CCCU said “the collaborative efforts by SMZ and the agency’s credit union counterparts were initiated in phases to first establish Community Choice’s brand as an internal belief system and then roll-out to members and consumers”.
About Community Choice Credit Union
Established in 1935, Community Choice Credit Union offers a wide variety of financial products and services for both consumers and businesses. Since 2008, Community Choice has invested more than $751,285 and 10,961 volunteer hours into its charitable Give Big efforts throughout Michigan. If you’re looking for an experience that’s different from your current banking relationship, Let’s Get Together. For more information, visit CommunityChoiceCU.com.
SMZ (Simons Michelson Zieve Inc.) is a full-service, retail-focused advertising agency. We approach every challenge from new business to current clients including the Michigan Lottery, Detroit Tigers, The Taubman Company, Detroit Red Wings, MCUL, Community Choice Credit Union, SVS Vision, Detroit Metro Convention & Visitors Bureau, Botsford Hospital, Grand Hotel, and Michigan Dental Association with the simple motto, “Listen. Think. Do.” For more information, please visit https://www.smz.com