Monthly ArchivesApril 2016

Marketing – From a millennial image

Let’s talk about Snapchat. Snapchat is a platform for sharing authentic photos and videos that “self-destruct” soon after they’re activated, on an app that’s becoming increasingly popular among today’s millennials. Now, talking about this platform for business use may raise a few eyebrows, but hear me out. 30% of US millennials use Snapchat regularly, with over 100 million daily users on the platform, 71% of them being under the age of 34. That’s a whole lot of millennials accessing a whole lot of content (over 5 billion video views a day). Snapchat’s potential is huge. Instead of building a larger follower count, Snapchat engages real-world fans ­– the people who are genuinely interested in what your brand is doing. Although ...

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