Monthly ArchivesDecember 2015

Content comes with a price image

  As 2016 quickly approaches, so does the 25th anniversary of the Internet. In 1991, most people didn’t even know what the internet was. No one could imagine how it would change all of our lives. With the light-speed development of technology today, consumers can’t wait for the newest version of their favorite mobile device. People wait in line for a new release to replace their mobile device that’s only a year old and gladly pay for it. We want newer, cooler, faster, better than my neighbor’s and more powerful devices and we want them now. We also have an insatiable appetite for content. From digital articles to video, we can’t get enough of it.           ...

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SMZ welcomes Connie and Lauren image

  Connie Pulliam joins SMZ as a traffic intern.  Connie has a B.A. in Communications, majoring in Photography from Grand Valley State University and is applying to graduate school for Art Direction/Graphic Design in France. She has visited 20+ countries in North America, South America, and Europe. Connie has a black cat named Beau, which means ‘Handsome’ in French. Lauren Koslosky joins SMZ as an account coordinator.  Lauren is a Grand Valley State University graduate with a degree in hospitality and tourism management. She is a die-hard Detroit Red Wings fan and loves pizza and her Boston Terrier, Winston.

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An advertising blog about a dog image

  My granddog Newton went missing recently. Like all families whose furry family member goes missing we were frantic. What to do? Advertise of course! Few problems can’t be solved with proper advertising. First we began with old fashioned, grass roots door-to-door stomping to get the word out to our closest target audience. A neighbor reported that Newton came up to say hello but she shooed him away because of her own dog. No other sightings were reported. Next, we went old school and plastered fliers everywhere broadening our geographic reach. Neighbors streets away said they saw Newton but he was moving fast. So still no concrete results yet. We moved on to digital media via Facebook apps like “For ...

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Community Choice Credit Union Wins at CUNA Marketing Awards standard

For Immediate Release Contact: Ashley Rooney (248) 269-4355 Community Choice Credit Union Wins at CUNA Marketing Awards . Troy, MI – SMZ and its Community Choice Credit Union (CCCU) client were honored with four Diamond Awards at CUNA Marketing and Business Development Council’s annual meeting in Las Vegas, March 25-28. The awards were for a best in category radio single along with Diamond Awards for Complete Campaign, Brand/Corporate Identity and a Plastic Access Card Design. SMZ Advertising worked with CCCU to develop and execute the marketing communications elements that led to each of these awards. According to SMZ President, Jamie Michelson, “the individual programs recognized were all part of a complete rebranding program undertaken by Community Choice to work across ...

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