Monthly ArchivesOctober 2015

SMZ welcomes two creative interns image

  Gracie Martin is a junior at the College for Creative Studies and joins us as an art director intern. She is the secretary for CCS’s Advertising Club, an active member of AAF and the president and founder of CCS’s Ice Skating and Zumba Clubs. Other skills include photography, painting and fibers. In her free time, she dances a little Zumba, writes poetry, creates balloon animals and plays some good ol’ ice hockey. Go Wings! Our writer intern, Sanna Good, just began her second year at the College for Creative Studies for advertising design and creative writing. Her passion for literature began with dreams of becoming the next Christine McVie. As a preteen, she spent hours in her room writing ...

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My Takeaway from TEDx image

  After years of reading about, listening to and watching various TED Talks, I attended my first one at last week’s TEDx Detroit. So, what’s the deliverable from plunking down $100 for a big bottle of Absopure and a Walsh swag bag? Inspiration. Sure, lots of people poke holes in TED Talks for some pretty good reasons but the truth is you actually do learn about cool ideas and new insights on how to actually help anyone you’re speaking with fully understand what you do. For those of us presenting and packaging our businesses for consideration, delivery of visual learning and better storytelling is always a hallmark of TEDx events. Speakers eschew text-heavy PowerPoint slides full of crowded charts and ...

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