Monthly ArchivesAugust 2015

There’s nothing worse than writing funny, engaging social media content that falls short of its mark when you post it. Seriously, think about it. At some point, we’ve all had that “OK. This is funny. There’s no way this cannot go viral” moment, only to end up with zero likes, comments, retweets, favorites and shares. And although this can torpedo our confidence, nine times of out of 10, it’s not because we’re writing dull, dreadful content, but because we’re an hour too early or late from when our audience spends their time online. High engagement rates aren’t about 140-characters of funny content, they’re about hashtags, strategy and, most importantly — analytics. Don’t be afraid To be honest, numbers scare me. ...