June 2015

Branding doesn't end with publishing content. After you’ve delivered a message, there’s a lot more work to be done in order to keep your audience interested. This can be done…

Aaron Smith is a copywriter, live action video director and recent graduate of the College for Creative Studies in Detroit. He formally worked at Walt Disney World’s Magic Kingdom Park…

After nearly eight months as SMZ’s Executive Creative Director, Michael Corbeille reflects on the agency, our industry and life at this non-corporate, caffeinated marketing firm. Who are the ad icons…

Kelsey Sedlemeyer is one of four current SMZ employees who transitioned from intern to full-time employee. The role of internships is becoming increasingly important for both student job seekers and…