Monthly ArchivesJune 2015

Four content marketing tips for retaining an audience image

Branding doesn’t end with publishing content. After you’ve delivered a message, there’s a lot more work to be done in order to keep your audience interested. This can be done through incentives, billboards, copywriting and online engagement. Whatever the case may be, the story you’re telling should be a real life flight of fancy. But first, if you want your branding campaign to be successful, you should plan, plan and plan some more. Retaining an audience isn’t easy, but here are a few tips to help get you started: Tell the story OK, this is a no-brainer. You can’t retain an audience if you don’t have one, so get out there and tell your story. Whether it’s radio/TV, your local ...

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SMZ welcomes four summer interns image

Aaron Smith is a copywriter, live action video director and recent graduate of the College for Creative Studies in Detroit. He formally worked at Walt Disney World’s Magic Kingdom Park and still firmly denies the existence of any underground tunnels. He hopes to one day start a company that 3D prints solar panels. Aaron is interning in the creative department. Maddie Rich will be a senior this fall at Grand Valley State University, majoring in marketing with a minor in advertising. She stays busy at school with leadership roles in Delta Zeta Sorority and in the American Marketing Association, and loves listening to music, watching movies, and crafting things from her Pinterest board. Maddie is interning in the traffic department. ...

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A few choice moments over coffee with Corbeille image

After nearly eight months as SMZ’s Executive Creative Director, Michael Corbeille reflects on the agency, our industry and life at this non-corporate, caffeinated marketing firm. Who are the ad icons you most admire? Joe Sedelmaier, a legendary director who was responsible for some of the most iconic and memorable ads. Bob Barrie’s brilliant visual solutions, Tom Monahan’s ability to challenge conventional thinking and Mike Belitsos, for giving me my first job. You often talk about working at the “speed of retail.” What exactly does that mean? Retail creative doesn’t carry the old stereotype of “hurry now” executions. Retail speed is about staying busy, making quick decisions and working with the reality of our client’s budgets and time tables. How does ...

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How to go from intern to employee image

Kelsey Sedlemeyer is one of four current SMZ employees who transitioned from intern to full-time employee. The role of internships is becoming increasingly important for both student job seekers and companies.  They help get that all-important “foot in the door” while providing employers insight on talent who may help grow their businesses. In the last year, internships grew by 36% with 53% of companies saying they plan to hire more interns next year. At the same time they’ve hit stride on college campuses with nearly 65% of students completing at least one internship during the past year. Much of employee success at a company has to do with cultural fit and internships allow for both parties to gauge exactly how ...

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