Monthly ArchivesMarch 2015

There’s no crying on Opening Day! standard

  “Baseball is 90% mental. The other half is physical.” – Yogi Berra The same could be said of marketing which is, in its very best moments, a team sport. Collaboration and timing are special mental ingredients that win games and business bottom lines for successful teams. Marketing is a game similar in many ways to the game of baseball.  Jimmy Dugan, manager of the mythical Rockford Peaches, proclaimed that you don’t cry in baseball!  Why?  Because, if you’ve done your job and prepared diligently, you won’t or shouldn’t be surprised or disappointed by the outcome.  Baseball, like marketing, when practiced to perfection, is magic.  In both “games,” you strive to generate successful returns for the time and effort invested, ...

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Joe Muer Seafood Restaurant Names SMZ as New Advertising Agency standard

Joe Muer Seafood, one of Detroit’s finest restaurants known for its rich history and daily quest to “find a better way,” has named SMZ as its new advertising agency of record. “We’re excited to welcome SMZ to the Joe Muer team,” commented Joe Vicari, president/CEO of Joe Vicari Restaurant Group. “SMZ brings a track record of helping beloved Detroit brands reach new heights with smart, business-building ideas.” SMZ will assist Joe Muer Seafood with a variety of marketing activities that include developing and producing print, digital and out-of-home advertising while helping with email and social media marketing. “Joe Muer is a legendary name in Detroit and we are thrilled to begin working with this special restaurant,” said Jamie Michelson, SMZ ...

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