Monthly ArchivesFebruary 2015

SMZ Named Agency of Record for Group 10 Management Parking Lots: Qwik Park, Airlines Parking and U.S. Park standard

                   Troy-based SMZ announces it has won the business for Group 10 Management, the Farmington Hills-based company that owns and operates three of Detroit Metro Airport’s primary off-site parking services: Qwik Park, Airlines Parking and U.S. Park.  SMZ will handle all traditional and digital advertising for Group 10, along with strategic direction for the company’s future growth and the development of a points-based loyalty program. “SMZ is excited to partner with Group 10, and help take their customer loyalty and brand awareness to the next level,” said SMZ President & CEO Jamie Michelson. “We are thrilled to be working with SMZ and look forward to great ideas and collaboration as we grow our business ...

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SMZ named creative agency for Mackinac Island Tourism standard

TROY, MI, February 9, 2015 – SMZ announces it has been selected as the creative agency of record for Mackinac Island Tourism (MIT) to promote guest stays and visits at one of Michigan’s most renowned destinations.  As MIT’s brand partner, SMZ will focus on creative strategy and integrated marketing communications.  The agency will develop a new campaign theme and creative focus for MIT’s communications designed to evolve how visitors view and enjoy one of the Midwest’s most iconic destinations. Tim Hygh, executive director Mackinac Island Tourism, conducted a search to identify a creative partner capable of helping Mackinac Island’s hotel and retail partners stay current with Michigan’s tourism traffic growth and opportunities. Hygh stated, “We are excited to help create ...

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Online video: does quality really make a difference? standard

Now that all of us are desktop publishers, mobile phone photographers and iPad videographers, why in the world should we even consider doing anything but homemade marketing?   I mean anyone can upload to YouTube their latest grumpy, piano-playing cat, right? With everyone possessing a device so capable of easing creative and production tasks, is it any wonder YouTube is the world’s largest online library?  Over 100 hours of video is uploaded to YouTube every minute and their site constantly viewed by millions around the globe for better and for worse.  So does the quality of the production matter in this world of hyper-charged, over-stuffed, handheld video technology? Yes! It matters on visual, audio and content levels.  Skimp-out on site, sound ...

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An industry consumer’s view of this year’s Super Bowl Commercials. standard

By the end of the fourth quarter, prognosticators were already flooding the digital space, tweeting and posting armchair opinions.  No, not about the brain-dead second-and-goal play calling by Seahawks coach Pete Carroll but on the evening’s lineup for Ad Bowl.  From sap to silly and morbid to mocking, Ad Bowl had it all. Loved the Walter White cameo with perfect casting of him working in a pharmacy. Can’t recall the brand. Which “run like a girl” message was stronger? If you’re a girl who hadn’t considered that “like a girl” could be an insult, that message may have been lost.  But it resonated with many as it was hugely popular.  Name that brand. And then there’s the Nissan spot with ...

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