Yearly Archives2013

Five WOWS From TEDx Detroit standard

  I attended my first ever TED event and it was a jam-packed day filled with highlights in the fantastic new Cobo Center Riverfront Ballroom.  Kudos to the program organizers on providing something for everyone from Poetry to Politics to Photography to Passion to Pancreatic surgery to one seriously Pissed off reporter.  And that was just the “P’s.”   The following are five talks that left a strong impression on me at TEDx Detroit 2013: 1.  Asia Newson – Super Business Girl Ten-year-old Asia explained she wanted to make her own money so she started a business called Super Business Girl making and selling candles.  Asia’s smile and energy were infectious.  But her entrepreneurial vision for the future gave us great ...

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SMZ welcomes new traffic manager standard

  (Troy, MI) Jamie Michelson, president of SMZ (Simons Michelson Zieve Advertising Inc.), announced the hiring of Jackie Davis at the Troy-based agency. Davis has joined the SMZ team as traffic manager. She received her bachelor of arts degree in communications from the University of Detroit Mercy and also earned a certificate in radio and television broadcasting from Specs Howard School of Media Arts. Davis’ background is in sales as a media account manager. Prior to SMZ she worked for CBS Radio, Comcast Spotlight, WMYD and Gannett Digital, and was responsible for managing the advertising campaigns of local direct and agency accounts. She also developed new business and promotional campaigns for clientele. A Detroit native, Davis enjoys traveling and spending ...

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SMZ welcomes new account coordinator standard

(Troy, MI) Jamie Michelson, president of SMZ (Simons Michelson Zieve Advertising Inc.), has announced the hiring of Sara Soderstrom at the Troy-based agency. Soderstrom has joined the SMZ team as an account coordinator. She is a recent graduate of Michigan State University with a bachelor of arts degree in advertising. Prior to coming to SMZ, Soderstrom interned at McCann Erickson contributing to the Pure Michigan and ALDI accounts.  Away from the office, Sara enjoys playing volleyball and supporting the Tigers and Wings.  About SMZ Simons Michelson Zieve Inc., in its 84rd year, is a full-service, retail-focused advertising agency.  We approach every challenge from new business to current clients including the Michigan Lottery, Detroit Tigers, The Taubman Company, Detroit Red Wings, Bagger ...

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Wright & Filippis Engages with Michigan Firms to Boost Profile as it Enters 70th Year of Service standard

Rochester Hills, MI – September 2013 – Wright & Filippis announced today that it has partnered with Lambert, Edwards & Associates and SMZ Advertising, Inc. to begin a media and marketing campaign. Lambert, Edwards & Associates (LE&A), a public relations and investor relations agency and SMZ Advertising, Inc. will work together to develop and create a comprehensive campaign that includes radio spots, a research study, website redevelopment, and internal and external communications, including newly designed brochures, newsletters, signage, videos, etc. “We’re excited about this new partnership,” said AJ Filippis, president, Wright & Filippis. “It’s no secret that there has been some recent challenges and changes here at Wright & Filippis, but we are committed to continuing our long legacy of ...

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SMZ broadens its health care credentials with new hires standard

Troy, MI – Troy, Mich. (September 17, 2013) — Jamie Michelson, president of SMZ (Simons Michelson Zieve Advertising Inc.), announced today the addition of two former Tango Associates executives, Delynn Meyer and Rich Williams. Williams and Meyer bring several new clients into SMZ including Botsford Hospital, Community EMS and Wanda Automotive Paints; a division of Akzo Nobel.  The duo have extensive marketing and health industry experience, having worked with U of M Health System, Oakwood Healthcare System, Trinity Health, DMC, Hurley Hospital and the Michigan Department of Community Health. “I’m tremendously excited to not just welcome Delynn and Rich to the agency but to welcome their valued client relationships, as well,” said Michelson. “The addition of Botsford Hospital to the ...

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SMZ promotes five in Creative Department standard

(Troy, MI) Gary Wolfson, Executive Vice President and Chief Creative Officer of SMZ (Simons, Michelson Zieve Advertising Inc.), announced five creative department promotions including Barb Campagna to Senior Graphic Supervisor, Trish Cowan to Senior Copywriter, Zak Dehondt to Digital Creative Director, Victor Spieles to Associate Creative Director, and Russ Stechow to Senior Art Director. In making the announcement, Wolfson said, “I’ve always been told that to progress in this business, you need to do the job you want, not the job you have. And, these five have all done just that by continually doing excellent work for our clients.”

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What can your phone do for you? standard

You hear about them almost anytime mobile activation advertising is mentioned: QR codes. But what has developed into an easy to use and effective way for small businesses to take advantage of the smart phone society—turning personal business cards and newsletter print ads into website traffic guides—the QR code has also become a sign of being “behind the ball” for big brand advertising. As the capabilities of the smartphone change with each newly developed app and phone upgrade, advertisers are constantly thinking about how to engage their audiences in ways that match the ever-changing mobile audience. Shazam, a mobile app available for iPhone and Android users, works to recognize hard-to-name songs by listening to any song playing on the radio, ...

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The new era of TV standard

Perhaps DVR services spawned this phenomenon when they allowed users to record several episodes of the same show, sit down and catch upon all of them at once. It allows themes, characters, and ideas to be digested more easily. Shows that aired in the past on broadcast TV and now exist on Netflix have completely new audiences and fan bases. Sometimes these newfound audiences even bring shows back from the grave. For example, “Dead Like Me” was a hit, way after it was aired, because every single episode was available on Netflix. The show had been cancelled, but with the push from passionate Netflixians, they created a movie for closure. “Arrested Development” has a similar story. The show was cancelled, but gained ...

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Lymburner promoted to Account Manager at SMZ. standard

Troy, Mich. (July 18, 2013) — Jamie Michelson, president of SMZ (Simons Michelson Zieve Advertising Inc.), announced the promotion of Nicci Lymburner at the Troy-based agency. Lymburner was promoted to the position of Account Manager. She joined the SMZ team as a summer intern in 2009 and began her full-time career in 2010 as an Assistant Account Manager.  Over the past few years her role and workload continued to grow on both the Detroit Tigers and Taubman accounts.  Most recently she added Bagger Dave’s to her roster as well as managing Automation Alley projects.  About SMZ Simons Michelson Zieve Inc., in its 84th year, is an advertising agency entrusted to create ideas for clients that people like and that people care about. ...

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Vine & Instavideo: microvideos that are changing the world standard

In a very basic sense, Vine and Instavideo are apps that allow you to record micro-videos to share with your friends and followers. Beyond that, they are slightly different beasts. Instavideo allows you to capture up to 15 seconds, while Vine keeps it at a mere six. Instavideo allows filters (a staple of its sibling, Instagram), while Vine keeps things as is. If you want the ability to delete clips, Instavideo provides that as well, but Vine is set in stone unless you choose to rerecord. Instavideo also lets you choose the cover photo for your video post and has a feature called Cinema that reduces shakiness. Vine doesn’t have either. At a quick glance, it may seem like Instavideo is the clear ...

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