Monthly ArchivesDecember 2013

Listen and learn about your own brand. standard

There’s a difference between listening and actually hearing what someone really thinks about you. Truth is, the people who are most important to us are sometimes those whose opinions we blithely dismiss. Personally, not a great approach. Professionally? Equally as disastrous. Do you know how those who matter most to your success perceive your company? It may be very different than the brand essence or corporate personality you believe you’ve built or earned. Are the messages your company is sending via all those audience touch points you employ motivating … inspiring … engaging? If they’re not, maybe it’s time to ask and really listen to those you seek to influence.  Every organization needs to conduct a self-exploration exercise occasionally, to ...

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SMZ welcomes new creative intern standard

Sam Dailey has joined SMZ as an art director intern. He is working on accounts such as the Michigan Lottery, Taubman, Bagger Dave’s and many more. He is a recent graduate of Michigan State University, where he studied advertising. In his down time, Sam enjoys listening and playing music. He also draws, reads and loves being outdoors. About SMZ Simons Michelson Zieve Inc., in its 84th year, is a full-service, retail-focused advertising agency. We approach every challenge from new business to current clients including the Michigan Lottery, Detroit Tigers, The Taubman Company, Detroit Red Wings, Bagger Dave’s Burger Tavern, Detroit Metro Convention & Visitors Bureau, MCUL and Michigan Dental Association with the simple motto, “Listen. Think. Do.” For more information, ...

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SMZ welcomes new account manager standard

Jamie Michelson, president of SMZ (Simons Michelson Zieve Advertising Inc.), announced the hiring of Ashley Rooney at the Troy-based agency. Rooney has rejoined the SMZ team as an account manager working on the Michigan Lottery and Taubman accounts. She received a Bachelor of Business Administration with a triple major in Advertising, Marketing, and Management at Northwood University. Rooney interned with SMZ and client SVS Vision as a social media coordinator. Upon graduation she was hired in as an assistant account manager. Rooney left to take her talents to McCann Erickson on the ALDI account and SMZ is now happy to announce her return. When not working, Rooney enjoys bargain hunting and figuring out just how many toppings one salad can ...

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SMZ welcomes new account manager standard

Jamie Michelson, president of SMZ (Simons Michelson Zieve Advertising Inc.), announced the hiring of Lauren Cavanagh at the Troy-based agency. Lauren has joined SMZ as an account manager, working on the Michigan Lottery, Detroit Red Wings, Bagger Dave’s and Taubman accounts. She is a graduate ofWayne State University, where she studied business administration. Lauren started her advertising career at The Yaffe Group, where she was an account executive working with furniture retail clients. Following her tenure at Yaffe, Lauren spent a few months with CBS Radio, and for the past two years, she has been a director of business development at ePrize. Lauren has many passions, and outside of work she is quite active. She is a founding and board ...

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