Monthly ArchivesSeptember 2013

Wright & Filippis Engages with Michigan Firms to Boost Profile as it Enters 70th Year of Service standard

Rochester Hills, MI – September 2013 – Wright & Filippis announced today that it has partnered with Lambert, Edwards & Associates and SMZ Advertising, Inc. to begin a media and marketing campaign. Lambert, Edwards & Associates (LE&A), a public relations and investor relations agency and SMZ Advertising, Inc. will work together to develop and create a comprehensive campaign that includes radio spots, a research study, website redevelopment, and internal and external communications, including newly designed brochures, newsletters, signage, videos, etc. “We’re excited about this new partnership,” said AJ Filippis, president, Wright & Filippis. “It’s no secret that there has been some recent challenges and changes here at Wright & Filippis, but we are committed to continuing our long legacy of ...

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SMZ broadens its health care credentials with new hires standard

Troy, MI – Troy, Mich. (September 17, 2013) — Jamie Michelson, president of SMZ (Simons Michelson Zieve Advertising Inc.), announced today the addition of two former Tango Associates executives, Delynn Meyer and Rich Williams. Williams and Meyer bring several new clients into SMZ including Botsford Hospital, Community EMS and Wanda Automotive Paints; a division of Akzo Nobel.  The duo have extensive marketing and health industry experience, having worked with U of M Health System, Oakwood Healthcare System, Trinity Health, DMC, Hurley Hospital and the Michigan Department of Community Health. “I’m tremendously excited to not just welcome Delynn and Rich to the agency but to welcome their valued client relationships, as well,” said Michelson. “The addition of Botsford Hospital to the ...

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SMZ promotes five in Creative Department standard

(Troy, MI) Gary Wolfson, Executive Vice President and Chief Creative Officer of SMZ (Simons, Michelson Zieve Advertising Inc.), announced five creative department promotions including Barb Campagna to Senior Graphic Supervisor, Trish Cowan to Senior Copywriter, Zak Dehondt to Digital Creative Director, Victor Spieles to Associate Creative Director, and Russ Stechow to Senior Art Director. In making the announcement, Wolfson said, “I’ve always been told that to progress in this business, you need to do the job you want, not the job you have. And, these five have all done just that by continually doing excellent work for our clients.”

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