Monthly ArchivesApril 2013

Working and Playing in the D standard

– John Gielow, Vice President Director of Digital Strategy By day, SMZ lives and breathes Detroit. Whether working on Detroit gems like the Tigers, Red Wings, Fisher Theatre or the Detroit Goodfellows, we’re all in.  As we participate in what we all believe to be a great comeback story, many of us embrace and support the city outside the walls of SMZ as well. As an avid cyclist for 25 years, I’ve experienced a lot on the roads after 100,000 miles.  I ride with the O2/Cadieux Bike Club and as the name suggests, this club’s roots are in Detroit, founded at the Cadieux Café in Detroit in 1965. Today most of our club rides are based in Metro Detroit, yet ...

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Two mighty, unforgettable words: thank you standard

By Trish Cowan, copy writer We interview prospective interns pretty regularly. And most—though not all—understand the significance of this simple but important action: sending a thank you. Be it delivered via old-fashioned snail mail or as an email, everyone likes to know they’re appreciated. And that begins with two words: thank you. Especially after an interview. It’s a great business strategy too. Studies show saying thank you actually gets people to spend more money and tell their friends about you, your services and products. And that of course, increases your profits. It’s also something employees like to hear, increasing their productivity and it prompts vendors to go the extra mile. Even simple gifts for a business connection when say, they ...

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