Monthly ArchivesFebruary 2013

The power of marketing … a snowstorm standard

– John Gielow, Vice President Director of Digital Strategy I know way too much about weather. A weather geek I must admit. As Southeast Michigan braces for the onslaught of Rocky the Snowstorm later today, I find it interesting that the Weather Channel decided to name winter storms this season. For those of us who live in the world of marketing and building our clients’ brands, this decision by the Weather Channel which they claim will bring increased awareness to winter snowstorms is, in my opinion, more about increasing the awareness of the Weather Channel brand. Hurricanes have long been named, and that always made sense, given the potential devastation a one can cause. However, naming a snowstorm every single ...

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Give your seasonal business some off-season marketing bang standard

– Terri Peirce, Director of Media Buying As an ad agency, we don’t have a down season per se. But we do have several clients you could consider seasonal. After all, they don’t play hockey in August or baseball in January. And while seasonal businesses are busting butt much of the time, it’s important to use the off-time to keep top of mind with customers and prospects. 1. Capture a strong list of interested customers DURING the season, so in the off season, you’ll know with whom to stay in touch. 2. Keep those reviews coming and keep asking for them. Use them to remind past and potential customers you know how to keep people happy. 3. Be creative when ...

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