Monthly ArchivesJanuary 2013

Who is most likely to click on your online ad in 2013? standard

– Ann McGee, SVP/General Manager When it comes to online consumption and the latest Apple invention, everyone has a different usage and skill level and it doesn’t always depend on age. Here are some real quotes from the well respected and much loved parents of SMZers: “I check my email about every two weeks. That joke you sent me back in November was funny.” —Larry, 73 “I got in another fight with your cousin about politics on Facebook yesterday” —Linda, 73 “I love the iPad you gave me. I use it mainly to play solitaire” —Marcia, 56 “We’re off to another iPad class. Our third this week.” —Bob and Clair, 73 “I don’t have time to get on Facebook. But ...

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So you think you’re a #social media ninja standard

– John Gielow, Director of Digital Strategy B.L. Ochman, president of, recently blogged about the number of Twitter users with “social media” as part of their bio.  No surprise that this number has exploded from 16,000 just three years ago to the numbers you see below.  We tend to agree with her take on this. One might think that social media has already matured.  I think we’re just getting started. Social media is on everyone’s plate at some level.  Sure, there are experts but simply being an avid Facebook and Twitter user does not make one a social media expert.  It’s a good thing that we’re all learning as social media continues to develop.  Three years from now we might ...

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SMZ Adds New Account Coordinator standard

Troy, Mich. (January 17, 2013) — Jamie Michelson, president of SMZ (Simons Michelson Zieve Advertising Inc.), announced the hiring of Cody Barz at the Troy-based agency. Barz has joined the SMZ team as an account coordinator. He’s a graduate of Michigan State University with a Bachelor of Arts degree in advertising. Before graduation, Cody lived in Rome for several months as part of the school’s study abroad program and loves to travel. Prior to coming to SMZ, Cody interned at the Michigan Economic Development Corporation in their Business Development and Attraction department and worked for Quicken Loans as a purchase specialist.  A resident of downtown Detroit, he spends his spare time working on a few small entrepreneurial projects and walking ...

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Oh those multi-channel-shopping millennials standard

-Ashley Budzol, Intern Millennials are taking shopping to a whole new level.  That’s right. A recent Teen Vogue study found that there are now “Multi-Channel Millennials” who are “more passionate, more active, and bigger spenders.”  This kind of super shopping is based more on quality, investing, and influencing peers.  This translates to shopping, both in-store and online, as a social event with a friend or through social media. Ok, so it’s hardly news that people like to spend.  However, multi-channel millennials are setting out to completely change the retail game.  These shoppers are smarter, more efficient, and definitely using their resources.  In fact, 9 in 10 shoppers already have a plan before they get to a store.  Thanks to online ...

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SMZ Hires New Account Manager standard

Troy, Mich. (January 10, 2013) — Jamie Michelson, president of SMZ (Simons Michelson Zieve Advertising Inc.), announced the hiring of Jenn Beford at the Troy-based agency. Beford has joined the SMZ team as an account manager, working on the Michigan Lottery and Community Choice Credit Union accounts. A graduate of Eastern Michigan University, Jenn previously worked at Campbell-Ewald where she was part of the United States Postal Service account team.  She began her career working in promotions for local radio stations.

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