News, News & Insights 24 Apr 2012 Let’s Eat Grandma. – Trish Cowan, Copywriter Wait—is she properly seasoned? One little comma changes the meaning of the whole sentence, doesn’t it? Since proofreading is part of my game here at SMZ,… smz-blog 3 Comments
News, News & Insights 20 Apr 2012 Sharing secrets – Trish Cowan, Copywriter Everyone’s different when it comes to sharing self-info. I, for one, am pretty tight-lipped. So I find Frank Warren and his blog/project www.postsecret.com especially intriguing. He… smz-blog 1 Comment
News, News & Insights 13 Apr 2012 $3.3 billion in revenue – still worth it? – John Gielow, Director of Digital StrategyWith this week’s reported sale of ATT’s print yellow page and yp.com business units to private equity firm Cerberus, the immediate reaction is … just another… smz-blog No Comments
News, News & Insights 11 Apr 2012 Titanic lessons apply 100 years later – Jamie Michelson, PresidentThe word titanic was around long before it became a capital-T brand, instantly, when the White Star Line luxury ship sank 100 years ago next week. It… smz-blog 1 Comment
News, News & Insights 28 Mar 2012 Sports Marketing 101: Get a Tebow [youtube – Zak DeHondt, Art Director When Tim Tebow was drafted in 2010, he set an NFL record for jersey sales by an NFL draftee. Even when he was a… smz-blog No Comments
News, News & Insights 26 Mar 2012 Mad Men Before Mad Men — Jamie Michelson, President With all of the hype and build up after a 17 month hiatus Mad Men returns to AMC on Sunday evening. John Hamm who plays Don Draper… smz-blog No Comments
News, News & Insights 21 Mar 2012 Brilliant Risks – Ann McGee, Senior Vice President, General Manager Brilliant ideas are fun to market but inevitably require some risk taking. The family that turned an old psychiatric hospital in West… smz-blog No Comments
News, News & Insights 12 Mar 2012 Comedy is translation - Trish Cowan, Copy Writer “Every act of communication is an act of translation.” —Gregory Rabassa I ran across this video on TED.com. This guy, Chris Bliss, talked about how… smz-blog No Comments
News, News & Insights 24 Feb 2012 Typography Annual 2012 - Zak DeHondt, Art Director We at SMZ definitely appreciate the art of typography and its role in design. In fact, seeing poorly treated typography makes our eyes very displeased. Luckily,… smz-blog No Comments