News, News & Insights 27 Sep 2012 Dressing in a new logo is a delicate art – Alan Stamm, Contributing Writer Alan Stamm Communications Makeovers aren't just for salon clients. Brand logos also benefit from a fresh look to wake up a familiar face and signal… smz-blog No Comments
News, News & Insights 18 Sep 2012 To heck with youth—baby boomers have money to spend —Trish Cowan, Copywriter “We gotta engage the younger set.” When it comes to targets and strategies, that’s one we hear a lot. But when it comes to disposable income, it… smz-blog No Comments
News, News & Insights 06 Sep 2012 3 more secrets of ‘badge brands’ – Alan Stamm, contributing writer Alan Stamm Communications Second of two parts. (See first post here.) Brand images that gleam like a badge ─ all polished, prominent and distinctive –… smz-blog No Comments