August 2012

-- Alan Stamm, contributing writer Alan Stamm Communications  First of two parts. Gaining and retaining "badge brand" status takes precise vision, clear distinctions and sustained effort. If it were easy,…

An interview with Glenda Cole: Vice President, Sponsorship and Center Marketing for Taubman Centers— Jamie Michelson, PresidentMarketing managers increasingly need to demonstrate the ROI of their programs. Finance executives need…

[youtube   — Jessica Morrow, SMZ intern As a year-round, full-time student at Michigan State University, of course I look to take fun, interesting electives. So a seven-week summer online…