Our Belief about Building Business
Nothing is more powerful than a company we like. A brand we love. At SMZ we have a truly collaborative process that allows us to translate ideas into indelible, likeable advertising. The end objective is to generate ideas that create a positive aftermath™ for our clients’ businesses—an aftermath today, tomorrow and into the future. We believe you’ll get a feeling for SMZ as a very results-driven organization. But we also bring a pragmatic point of view to every assignment.

• We believe in the critical importance of providing any and all of the high-quality people, specialized services and in-house resources needed to service every account, large and small, fully and professionally.
  
  
• We believe in creating ideas for clients that exceed expectations and achieve a sustainable impact on our clients’ businesses.
  
  
• We believe in making ourselves as valuable to our clients as they are to us.
  
  
• We believe that effective marketing no longer encompasses only traditional advertising. Rather, a mix of disciplines—from media advertising to direct marketing to event marketing to new media—is now critical to reaching multiple, diverse targets effectively.
  
  
• We believe it is imperative to deliver a consistent message in the marketplace so that the organization speaks with “one clear voice”—no matter how many media and how many marketing activities are being utilized.
  
  
• We believe that likeable brands win in the marketplace, so it’s not enough just to get people’s attention. You also need to win their affection.