SMZ PR Partners' Client Roster Leaps Into Web 2.0 with Search Optics

Troy, Mich. — (September 3, 2008) — When you already count among your clients Big Boy Restaurants, the Detroit Tigers, the Detroit Red Wings, Flagstar Bank, Taubman Centers and the Michigan Lottery, where do you look for even more diversity? SMZ PR Partners, the public relations division of SMZ Advertising, did a little “California dreaming” and became PR agency of record for San Diego-based Internet marketing firm Search Optics, Inc.
            "We're a forward-looking agency and Search Optics is a hidden gem in the field of Internet marketing, particularly in the auto industry,” said SMZ President Jamie Michelson. “We're looking forward to find ways to make the over 22,000 U.S. auto dealers aware of a client that's continuously breaking new ground in the world of digital communication.”
            Since 1998, Search Optics, Inc. has helped successful auto retailers reach and motivate customers by banishing Internet marketing myths and focusing on generating the same high-quality leads as traditional print and broadcast advertising efforts. With leading-edge methodologies, business-friendly online strategies, e-commerce tactics and their own “Uptracks” proprietary tracking software, Search Optics crafts winning Internet marketing campaigns for auto retailers ready to turn Web site “clicks” into customer phone calls and closed sales.

Search Optics has been delivering the power of Internet sales to auto dealers across the United States since 1998. Dealers interested in optimizing their Internet marketing investment can contact CEO David Ponn at (800) 429-4460 or david@searchoptics.com. For more information, visit www.searchoptics.com.