SMZ Advertising Named Ad Agency of Record for Kar's Nuts

Troy, Mich. — (March 4, 2008) — Simons Michelson Zieve Advertising Inc. (SMZ) has been named agency of record for Kar’s Nuts. Headquartered in Madison Heights, Michigan, Kar’s Nuts nationally distributes over 26 varieties of nuts, snack mixes and trail mixes. SMZ will provide a mixture of marketing communications activities for Kar’s Nuts including developing TV and radio commercials, outdoor and print ads, point-of-sale materials, media planning and placement and packaging redesign.

“We were looking for an agency to help us expand into new markets and new retail channels. SMZ understood our growth objectives and developed a strategic and creative solution that will energize our various audiences,” said John Koskovich, marketing manager for Kar’s Nuts, Inc. 

“The people of SMZ have grown up eating Kar’s Nuts. We’re thrilled to have the opportunity to help Kar’s expand distribution and awareness of their excellent products,” said Jamie Michelson, president of SMZ Advertising.

Established in 1929, SMZ Advertising Inc. provides full-service advertising and integrated marketing communications for a variety of national, regional and local accounts. SMZ also offers public relations services to its clients through its public relations division SMZ PR Partners.