SMZ Hires New Account Coordinator

Troy, Mich. (January 24, 2012) — Jamie Michelson, president of SMZ (Simons Michelson Zieve Advertising Inc.), announced the hiring of Meredith Doyle at the Troy-based agency. 
 
  Doyle has joined the SMZ team as an account coordinator.  A recent graduate of Ferris State University, Meredith gained experience as an intern with the Detroit Tigers, Detroit City Sports and the Bureau of Alcohol, Tobacco, Firearms and Explosives.  Based on her internship experience, it’s no surprise that the Farmington Hills resident spends much of her non-SMZ time watching sports and playing volleyball.

 

 

Security Company SW24 Asks Prospects to “DENY DANGEROUS”

New York City, NY (January 12, 2012) — SecureWatch24, a leading provider of security services headquartered in New York City,  is breaking a new advertising campaign that asks prospects to “DENY DANGEROUS” by utilizing the firm’s security services.  The national campaign was developed by SMZ Advertising in Troy, Michigan.
 
Securewatch24 protects over 2,000 buildings in the New York City area with over 22,000 cameras installed in the past 10 years.  The firm is moving from a “super regional” security company to a “national player” this year, fueled by the new consumer and commercial DENY DANGEROUS campaign,” said Jay Stuck, SW24’s Vice President of Sales and Chief Marketing Officer.  “The new campaign is intrusive— startling colors, layouts and graphics that will grab the attention of security prospects,” Stuck said.
 
The campaign, which will break on a redialed SW24 website, national consumer and commercial print magazines this quarter and regional television later this year, marks the first multi-media marketing push for the company in its history, Stuck added.  “Much of the current consumer and commercial advertising is pretty humdrum—it’s the same formula (masked burglars doing break-ins) and visuals. Frankly, it hasn’t changed at all since the 1980’s.   We found an agency, SMZ, which could deliver new creative with fresh insights, design and copy.”
 
Stuck explained marketing research attributes the purchase of security services to a “trigger event,” such as a mugging, burglary or even a new job that requires travel.  “It’s all about protecting your commercial or residential property—and when the time to purchase comes, having your brand out front and ubiquitous,” Stuck said.
 
“This new campaign will have legs throughout 2012 and will spearhead the company’s new national franchise/dealer services programs, our entrance into the consumer security market and services expansion nationwide once our new multi-million dollar monitoring center is completed mid-year.  Dubbed “Fusion Centre,” at 25,000 square feet, we believe it will be the largest single monitoring center in the United States—we are working with Underwriters Laboratories and other industry certifications and approvals,” Stuck said.

 

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About SW24:  SW24 is a recognized leader in technology- based security services.  Offering a holistic security solution to its customers, SW24 specializes in property protection and management utilizing 24/7 enterprise class integrated video surveillance, wireless monitoring, access management and home intrusion prevention and detection systems.  SW24 is known for its state-of-the- art security technologies and services platform.   Its 21st century surveillance equipment is backed by SW24’s proprietary software, allowing customers to view their cameras, manage their facilities, and execute their daily operations remotely. SW24 also offers its clients a wide range of additional services, including armed and unarmed guards, criminal and civil investigations and criminal event management.  Headquartered in midtown Manhattan, SW24’s team of professionals includes decorated veterans of the New York City Police and Fire Departments.
 
SW24     1 Penn Plaza  Suite 4000   NY, NY   10119   212 729-5400

 

 

SMZ Recgonized for "Hockeytown No Limits" Creative at Fifth Annual D Show 

Troy, Mi (December 1, 2011) – SMZ’s creative work for the Detroit Red Wings received multiple honors at the fifth annual D Show held on November 30 at the Max M. Fisher Music Center in Detroit. The D Show is an annual event that celebrates the creative contributions of local talent throughout the advertising industry.
 
In the consumer TV category, SMZ was recognized as one of the “best of the best” for the Detroit Red Wings “Pre-game” TV spot, part of the “Hockeytown No Limits” campaign. The overall concept of the spot was to show in a humorous way how the Detroit Red Wings have great respect for their opponents and make sure they are comfortable and feel welcome in their arena. But when the teams hit the ice it’s no more Mr. Nice Guy – they’re all business and play to win.  
 
SMZ also received recognition as one of the “best of the best” in the out-of-home category for the Detroit Red Wings “Zamboni” outdoor, which was in support of the “Hockeytown No Limits” campaign in Canada. 
 
SMZ was also named the winner of one of the evening’s top awards, “The Joe.” This particular award is chosen by a panel of journalists who are given access to the top-scoring entries from all of the D Show categories.  The winner is selected based on the panel’s assessment of creativity, concept, production value and overall merit of each entry. 
 

“Zamboni” Out of Home Team 

Chief Creative Officer — Gary Wolfson

Art Director — Zak DeHondt

Copywriters — Eric Head and Ken Landridge

Production Manager — Kathleen Finley

Account Team — Debbie Michelson

 

“Pre-Game” TV Team

Chief Creative Officer — Gary Wolfson

Art Directors — Zak DeHondt and Russell Stechow

Copywriter — Zak DeHondt

Producer — Joel Bienenfeld

Account Team — Debbie Michelson

Production Company — Avalon Productions

Director — Larry August

Post Production – Section 8

Editor – Patrick Shaugnessy

Audio Engineer – Randy Stephenson

Director of Photography – Peter Klien

 


SMZ Hired by Great Lakes Crossing Outlets to Increase Brand Awareness

Troy, Mich. (April 26, 2011) — SMZ recently added Great Lakes Crossing Outlets (GLCO), Michigan’s largest outlet center, to its client roster.
 
"We hired SMZ to help us to build our brand and drive traffic from both Michigan and Canada," said Melissa Morang, GLCO Marketing and Sponsorship Director. "We are very enthusiastic about where we can take this center together."
 
SMZ will be negotiating and purchasing media and developing in-center, print, radio, online and outdoor materials for GLCO in Michigan and tourism markets including Canada. Along with GLCO, SMZ represents a number of other mall properties including The Mall at Partridge Creek in Clinton Township, Woodfield Mall which is Illinois’ largest mall and number one tourist destination, and Stony Point Fashion Park in Richmond, Virginia.
 

 
 

SMZ Hires New Assistant Account Executive

 

Troy, Mich. (December 16, 2010) — Jamie Michelson, president of SMZ (Simons Michelson Zieve Advertising Inc.), announced the hiring of Nicci Lymburner at the Troy-based agency. 

Lymburner has joined the SMZ team as an assistant account executive working on several Taubman properties and the Detroit Tigers account.  Nicci is no stranger to SMZ, where she worked as an intern while attending Michigan State University.  After graduating a proud Spartan, she found herself in uncharted territory working for the University of Michigan Athletic Department before returning to SMZ.  Lymburner resides in Ann Arbor and spends her non-SMZ time playing tennis and baking.
 
 
 

SMZ Hired by Lipari Foods, Inc. to Create Promotional Campaign for New Frozen Seafood Product Line

Troy, Mich. (December 1, 2010) — Lipari Foods, Inc., a major food distribution company located in Warren, Michigan, has hired SMZ to create the advertising and marketing campaign for their new Wholey Boil in the Bag seafood line. Lipari was founded in 1963 by Vincent "Jim" Lipari who remains chairman of the board; the company is presently run by his son, Thom Lipari. The company distributes throughout 11 Midwest states and specializes in deli products, baked goods, seafood, packaging, dry grocery and confections.

 

In selecting SMZ, Scott Berman, Vice President, Category Management at Lipari said, "We’re very impressed with SMZ’s level of thinking and creative execution to bring our Wholey Boil in the Bag product to life. We are enthusiastic about where we can take this product together."

 

"Lipari is exclusively distributing a product concept that is new to the marketplace; nothing like it exists on the shelves," stated SMZ President Jamie Michelson. "We are honored to collaborate with Lipari and help grow this segment of their business."

 

 

 

SMZ Featured in Most Recent Issue of DBusiness

Troy, Mich. (November 24, 2010) — In the November/December issue of DBusiness, SMZ President Jamie Michelson and other industry leaders in the Detroit area discuss business climate changes and how agencies are adjusting.

 

http://www.dbusiness.com/DBusiness/November-December-2010/Mad-Men-Detroit/

 

 


SMZ Ventures to the Caribbean Islands

Troy, Mich. (November 16, 2010) — SMZ is expanding on their Lottery experience. They will be working with a division of GTECH to develop promotional content for Lottery terminal display screens for several Lottery jurisdictions in the CaribbeanIslands. 


 

 
SMZ Advertising Announces Two New Hires 

Troy, Mich. (April 16, 2010) — Jamie Michelson, president of Simons Michelson Zieve Advertising Inc. (SMZ), announced the hiring of two employees at the Troy-based advertising agency.

 

Barbara Campagna has joined the SMZ team as a graphics supervisor. Prior to joining SMZ, Campagna worked with Brophy Engraving, Inc., 880Group/Addison Graphic Solutions and BBDO Detroit. She resides in Troy with her husband, three kids, a cat and one large Great Dane. Campagna attended the College for Creative Studies and spends her free time doing needlework design, reading and watching classic movies.

Kelly Councilor has been hired as a senior copywriter. Councilor brings almost two decades of experience to SMZ, which includes award-winning work on blue chip accounts at BBDO Detroit, FCB and Campbell-Ewald. Councilor is a graduate of MichiganStateUniversity and has completed additional course work at the College for Creative Studies. A Royal Oak resident, she spends her non-SMZ time raising her two children with her husband who also works in advertising.