News, News & Insights 14 Dec 2012 Social media helps Huggies wrap up $2.5 million in sales — Trish Cowan, Copywriter Social media is great in raising brand awareness. But that’s not enough. Ideally, it also needs to generate more engagement—and sales. So kudos to Kimberly-Clark this… smz-blog No Comments
News, News & Insights 12 Dec 2012 Bagger Dave’s Legendary Burger Tavern® Selects SMZ as New Advertising Agency Troy, Mich. (December 12, 2012) — Bagger Dave’s Legendary Burger Tavern announced today that they have named Simons Michelson Zieve (SMZ) as their agency of record. SMZ will handle integration… smz-blog No Comments
News, News & Insights 03 Dec 2012 The power of a positive “No” —Jamie Michelson, President Back in college I somewhat fondly recall studying a book on negotiation called Getting to Yes. The following are wise words to consider from William Ury, the… smz-blog No Comments
News, News & Insights 20 Nov 2012 Holy social media—check out these numbers —Trish Cowan, Copywriter I consider myself a social media dabbler. A little Facebook here, a tweet or two there. And as I reveal something about myself to friends and followers,… smz-blog No Comments
News, News & Insights 06 Nov 2012 Marketing aside, it’s simply the right thing to do – John Gielow, Director of Digital Strategy One week later, the northeast continues to recover from Super Storm Sandy. Our thoughts and prayers go out to all those affected. Despite this… smz-blog No Comments
News, News & Insights 30 Oct 2012 SMZ Named Agency of Record by Michigan Credit Union League The Michigan Credit Union League & Affiliates (MCUL), a trade association representing credit unions statewide, has hired SMZ to further its advertising campaign to help consumers better understand the credit… smz-blog No Comments
News, News & Insights 26 Oct 2012 Don’t write off ink-and-paper publications just yet – Alan Stamm, Contributing Writer Alan Stamm Communications The life cycle of journalism played out last week as a regional magazine was born in Metro Detroit and a national print… smz-blog No Comments
News, News & Insights 19 Oct 2012 Five ways the advertising business is like open-road driving – Jamie Michelson, President One of my great pleasures is opening up my car on the open road. I’ll admit that a little “zoom-zoom” is in my DNA, even when… smz-blog 2 Comments
News, News & Insights 16 Oct 2012 Hold the toppings – the clash of politics and advertising – John Gielow, Director of Digital Strategy Where do we draw the line? As the country prepares to watch round number two of the presidential debates tonight, Pizza Hut’s PR… smz-blog 1 Comment
News, News & Insights 05 Oct 2012 Dad’s life lessons – Mary Bridget Gielow, VP/Account Supervisor I love a list and very often live by them – home to-do list, work project list, vacation menu choices list, Christmas list. So, it’s… smz-blog No Comments